While it is true that forged wheels are costlier to produce than conventional cast alloy ones, consumers have long been forced to pay exorbitant prices for them through the myth perpetuated collectively by the wheel industry’s big brands. In truth, what you’ve been paying for is mostly their branding and marketing expenses, but not much else. And in a typical retail supply chain model (i.e. factory-principal-wholesaler-retailer) that most forged wheels go through to eventually make their way to you, everyone takes a bite out of your wallet. But no more.  At The Wheel Guys Singapore, our factory-direct method means what really matters, at the end of it all, is pure quality and workmanship.